Building your Foundation

Foundation services are Crum Consulting’s launchpad for new businesses. These services are designed to help build the core foundation of a business. They involve road mapping business needs and utilizing creative cost avoidance strategies to ensure those needs are met efficiently and effectively. Foundation services are for first-time founders, small business owners preparing to scale, and anyone seeking a strategic, emotionally intelligent start to their business journey.

Unlike traditional advisory services that focus on high-level strategy or compliance, our Foundation services emphasize:

• Practical, emotionally intelligent tools tailored to lean teams

• Cost-effective scaling through accessibility rather than expansion

• Human-centered branding and visibility that reflect your values and story

Foundation services are led by Crum Consulting’s team of specialized advisors, including Start Up Advisors, Brand Imaging experts, and Acquisition Advisors. Each advisor brings domain-specific expertise to help build a resilient, values-aligned business. We will match you with the expert that aligns best with your core values and the needs of your business.

A Start Up Advisor helps you:

• Clarify your business concept

• Identify essential tools and systems

• Avoid common pitfalls through strategic planning

• Build a roadmap that aligns with your goals and budget

At Crum Consulting, we’re your guide from idea through launch.

Brand Imaging is about crafting your business’s emotional and cultural identity. It includes core values, brand story, and sensory and experiential elements (e.g., scents, causes, customer experience).

Logo Design is a visual representation of your brand. It’s one piece of the broader brand image. Think of Brand Imaging as the soul, and Logo Design as the face.

Crum Consulting’s Website Design includes:

• Building a site that reflects your brand image

• Enhancing accessibility to scale your reach (local → regional → national → global)

• Creating a platform for visibility, engagement, and growth

It’s not just about aesthetics—it’s a strategic tool for expansion. Our packages were built to meet the needs of your business, and with countless customization options available, we aim to do just that.

Get Discovered refers to creating Business Pages that:

• Are optimized for visibility and accessibility

• Engage audiences through relatable experiences

• Drive recognition and growth beyond static information

Unlike typical business pages, these are dynamic tools for scaling and connection, all striving to get your business discovered by those you serve best.

A Crum Consulting Acquisition Advisor will help you:

• Explore acquisition as a growth strategy

• Conduct due diligence

• Identify opportunities to expand market share or diversify offerings

• Navigate the acquisition process with clarity and confidence

Whether you’re buying or merging, we support your business by ensuring strategic alignment.

Crum Consulting offers guidance to help you assess:

• Your current business maturity

• Immediate needs vs. long-term goals

• Which tools will provide the most impact now

You don’t have to decide alone—we’ll help you choose what fits.

Foundation services at Crum Consulting are designed to be:

• Efficient and tailored to your pace

• Flexible based on your readiness and budget

• Iterative, allowing for growth and adaptation over time

To ensure we can meet our people where they are in real time, Crum Consulting is proud to offer a number of partnership options to support you and your business.

You can absolutely choose individual services. At Crum Consulting we encourage modular engagement, picking what’s most relevant to your business stage, and scaling up as your needs evolve. We are proud to offer individual project-level services, as well as scoped recurring services, with a number of customization options.