Growing your Business

Marketing tools

All businesses endure growing pains; whether they experience hyper-growth before they are ready, they hit a point of stagnation, or they suffer from seasonal trends. Even the keenest opportunist can get blinded by their day-to-day responsibilities. We can offer a number of cost effective solutions to re-engage your current market, target new markets, and improve overall traffic to your business.

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Communicate vs. Connect
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Communicate vs. Connect
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When we truly listen to others, we not only understand their needs and concerns, but also validate their experiences and emotions. This creates a sense of trust and respect, which is the foundation of any strong, lasting relationship.

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The Value of One
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The Value of One
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If you were asked to determine the value of ONE of your clients, how would you proceed to do so? The truth of the matter is that the value of one client directly correlates to the value you place on the relationship between your clients and your business.

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Promote Yourself!
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Promote Yourself!
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As a business owner, promoting yourself is a crucial component of success. Finding the right combination for your business will take a bit of trial and error, but there are a few global tactics that will produce results in any industry.

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Designing an Experience
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Designing an Experience
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Designing an online experience for your consumer base is a critical step for any business that is ready to provide global accessibility. Whether this accessibility is being provided through a website, app, or even a game interface, the experience you provide your end users will be the determining factor of your interface’s continued success.

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Check Your Mirrors
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Check Your Mirrors
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One of the most well-known “coming of age” milestones happens when we learn to drive for the first time. It is such an exciting and scary moment in life, and is chalk full of new information and motor skills to learn. Before we even start the car, we are educated on safety precautions; seat belt on, seat at an appropriate height and reach, hands at 10 & 2, and to check your mirrors. As with driving, running a business requires us to constantly check the mirrors.

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Marketing Strategy; Not Everyone, Just More
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Marketing Strategy; Not Everyone, Just More
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The goal when creating a marketing strategy is not to attract everyone, just more; more people to interact with your brand, more consumers, more advocates, more markets, more demographics, etc. This is an important piece to highlight, as your strategy can easily do more harm than good when you try to focus on too much at once.

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Understanding Your Data Analytics
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Understanding Your Data Analytics
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As a business owner, you have likely been exposed to some form of data analytics; website, social media, or search engine, to name a few. But have you taken the time to get to know what all of those numbers mean, and how they impact your business?

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Growing your Business, SEO & Traffic Analytics; desk with a phone, pen, keyboard, and papers with charts and graphs and other data points

SEO & Traffic Analytics

There is a wealth of information available to analyze, both in site and media traffic analytics; demographic, geographic, content popularity, conversion rates, keyword search terms, and so much more. Having a firm grasp on your business analytics is an absolute must in our current digital age.

Growing your Business, Media Management; hand holding a cell phone open to "Social Networks" folder, containing a number of social media apps

Media Management

Keeping your audience engaged with your brand story is an ongoing promise to your users to provide consistent content that aligns with and highlights the core purpose of your business, and to interact with any feedback they choose to offer you about their experience with your brand.

Growing your Business, Marketing Strategy; woman sitting at a table reviewing marketing designs

Marketing Strategy

An effective marketing strategy is designed to be a sustainable, forward-thinking foundation to all future marketing initiatives, promotions, and events that embodies the brand image of your business.

Growing your Business, Testimonial; "Cole's wealth of knowledge in business coaching and marketing advertisement were integral to my business' growth."
Growing your Business, Testimonial; "The guidance and quality work she has provided are invaluable."
Growing your Business, Testimonial; "If it's close to your heart, it's close to hers."
Growing your Business, Testimonial; "She took time to listen and ensure my visions came to life in detail."
Growing your Business, Testimonial; "Cole is a joy to work with and has a work ethic like no other."
Growing your Business, UI/UX Analysis; close up of computer monitor displaying ui/ux elements

UI/UX Analysis

User interface (UI), and user experience (UX) analysis should be a continuous practice for your business to ensure ease of use and an overall enjoyable experience for your users.

Growing your Business, Marketing Initiatives; woman standing at a white board, pointing to a large piece of paper, explaining the content

Marketing Initiatives

Marketing initiatives, otherwise known as marketing campaigns, are the next evolution of developing your marketing efforts after establishing your marketing strategy.

 Not sure where to start?

We can help with that too!