Marketing Initiatives

Marketing initiatives, commonly referred to as marketing campaigns, are crucial for advancing your marketing efforts beyond the initial strategy phase. Having established a solid marketing strategy, which includes identifying your target market, unique selling propositions, proven processes, and niche, you are now poised to define how to implement these strategies effectively. Your marketing initiatives will serve as the operational framework for executing your strategy. This involves several key components, such as selecting an overarching theme for your initiatives (like a mascot that embodies your brand) and determining the platforms you will utilize to reach your audience. It’s also essential to create a master timeline that synchronizes all your initiatives, ensuring they work together cohesively.

At Crum Consulting, we walk alongside you through this developmental process, creating consistent marketing initiatives tailored to your business needs. You can expect to engage with your advisor in two comprehensive two-hour sessions, during which we will:

• Review all current and upcoming marketing initiatives.

• Analyze source conversion analytics.

• Refine existing initiatives for improved performance.

• Brainstorm and roundtable new initiative ideas.

• Establish a clear method for tracking progress and analytics.

With our unwavering commitment to providing the right support at the right time to the right people, we are confident you will discover a service option that aligns perfectly with your aspirations. By the conclusion of our sessions, you will emerge with a structured approach to your marketing initiatives that not only sustains future efforts but also enhances existing strategies, guiding you further down the road less traveled.