Wait, I Can Do That?
I have worked with countless business owners throughout my career, and some of my fondest moments are those in which a client says, “Wait, I can do that?”. These moments can vary in catalysts, but all stem from the client receiving permission or encouragement to do something completely opposite of what they view as the way it’s always been.
The Value of Old School
To some people, honoring a strong human component in business is considered “old school”. Why have a human customer service agent, when you can have a bot? Why send personalized messages, when you could just mass-market? Why call to wish someone a happy birthday, when you could just write “HBD” on their Facebook wall?
Change Management; Radical vs. Consistent
Supporting the inevitable changes your business will experience is embodied by change management. This is achieved through the methods and workflows in which your business documents and implements change, both internally and externally. Simply put, change management is the management of changes.