Scaling through Accessibility - Part II
By investing in your audience by interacting with their experiences, both positive and negative, they will in turn invest in you, your brand, and your business. Your business pages will provide you with the continued growth in accessibility and recognition your business needs to scale to the next level.
Scaling through Accessibility - Part I
It can be incredibly tempting to scale your business by increasing your number of employees, opening a new location, onboarding a new product/service line, or even diversifying your products/services. While these strategies can be effective, they are also very time consuming and costly methods. There is a path of less resistance to explore first. Perhaps the most cost effective, and logical, next step would be to scale your business through accessibility. Taking your business from a local presence to a regional, national, or even global presence can be achieved by building a website for your business.
Acquisition 101
There are several reasons you may be considering a business acquisition; you prefer to acquire an existing business as opposed to starting your own, you wish to increase your market share, you’d like to tap an unassociated market, or even if you’d like to expand your business offerings. Regardless of your reasoning, the initial scope is the same; due diligence, due diligence, due diligence.
From Icon, To Iconic
Every entrepreneur dreams of creating an iconic brand; a business with global recognition that evokes pride, community, and trust. There are a number of factors that go into building an iconic brand, such as presenting a clear set of core values, narrating a well-crafted relatable brand story, as well as exceeding the expectations already set forth.
What is a Brand Image - Part II
The most recognizable brands out there refresh their brand image every 6-8 months. After all, as your business grows and evolves, your brand image should follow in suit.
What is a Brand Image - Part I
Your business’ brand image is equally as important as your products/services. It should drive every business decision you make, from the scent that people will first smell when they walk in, to the causes you represent and support, to the types of products and services you offer.