Cole Crum 6/1/24 Cole Crum 6/1/24

The Value of One

If you were asked to determine the value of ONE of your clients, how would you proceed to do so? The truth of the matter is that the value of one client directly correlates to the value you place on the relationship between your clients and your business.

Cole Crum 2/1/22 Cole Crum 2/1/22

Is It Time to Refresh Your Business?

Entrepreneurs are the modern day explorers, navigating the needs and desires of our world. When you determine the purpose of your business, you set a course for your business journey.

Cole Crum 1/1/22 Cole Crum 1/1/22

What is a Brand Image - Part II

The most recognizable brands out there refresh their brand image every 6-8 months. After all, as your business grows and evolves, your brand image should follow in suit.

Cole Crum 12/1/21 Cole Crum 12/1/21

What is a Brand Image - Part I

Your business’ brand image is equally as important as your products/services. It should drive every business decision you make, from the scent that people will first smell when they walk in, to the causes you represent and support, to the types of products and services you offer.