Marketing Strategy; Not Everyone, Just More
The goal when creating a marketing strategy is not to attract everyone, just more; more people to interact with your brand, more consumers, more advocates, more markets, more demographics, etc. This is an important piece to highlight, as your strategy can easily do more harm than good when you try to focus on too much at once.
From Icon, To Iconic
Every entrepreneur dreams of creating an iconic brand; a business with global recognition that evokes pride, community, and trust. There are a number of factors that go into building an iconic brand, such as presenting a clear set of core values, narrating a well-crafted relatable brand story, as well as exceeding the expectations already set forth.
What is a Brand Image - Part II
The most recognizable brands out there refresh their brand image every 6-8 months. After all, as your business grows and evolves, your brand image should follow in suit.
What is a Brand Image - Part I
Your business’ brand image is equally as important as your products/services. It should drive every business decision you make, from the scent that people will first smell when they walk in, to the causes you represent and support, to the types of products and services you offer.