Acquisition 101
There are several reasons you may be considering a business acquisition; you prefer to acquire an existing business as opposed to starting your own, you wish to increase your market share, you’d like to tap an unassociated market, or even if you’d like to expand your business offerings. Regardless of your reasoning, the initial scope is the same; due diligence, due diligence, due diligence.
The Pulse of Business
The health and viability of any business can be determined by its numbers; cash flow, assets, and audience. The financial standing of any business provides a clear pulse - a depiction of success or failure (existing or imminent) - for that business.