Prepare for Takeoff
Starting a new business can be a thrilling yet daunting endeavor. As you navigate the journey from concept to launch, it's crucial to consider several global steps to ensure your business's success.
The Right Time Mirage
Change is often viewed as a daunting endeavor, especially within the context of running a business. The illusion of the "perfect time" to implement change can act as a significant barrier, preventing meaningful progress and growth.
Agent of Change
As we welcome a new year, we once again become saturated in the element of “new”; new year’s resolutions, “new year, new you”, new material possessions, new fiscal year, and so on. Everywhere you turn, there’s someone else talking about how else we can grow, evolve, challenge ourselves…how we can change.
Acquisition 101
There are several reasons you may be considering a business acquisition; you prefer to acquire an existing business as opposed to starting your own, you wish to increase your market share, you’d like to tap an unassociated market, or even if you’d like to expand your business offerings. Regardless of your reasoning, the initial scope is the same; due diligence, due diligence, due diligence.
Marketing Strategy; Not Everyone, Just More
The goal when creating a marketing strategy is not to attract everyone, just more; more people to interact with your brand, more consumers, more advocates, more markets, more demographics, etc. This is an important piece to highlight, as your strategy can easily do more harm than good when you try to focus on too much at once.
Is It Time to Refresh Your Business?
Entrepreneurs are the modern day explorers, navigating the needs and desires of our world. When you determine the purpose of your business, you set a course for your business journey.