Communicate vs. Connect
Growth Cole Crum Growth Cole Crum

Communicate vs. Connect

When we truly listen to others, we not only understand their needs and concerns, but also validate their experiences and emotions. This creates a sense of trust and respect, which is the foundation of any strong, lasting relationship.

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Diversify & Allocate
Refresh Cole Crum Refresh Cole Crum

Diversify & Allocate

We live in a world full of diversity and choices. And nothing could be more true than in the world of finance; there are never-ending choices one can make towards their financial future. Ensuring diversification and allocation of your finances help to play crucial roles in helping you secure your financial future, not only for yourself but for your business.

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The Value of One
Growth Cole Crum Growth Cole Crum

The Value of One

If you were asked to determine the value of ONE of your clients, how would you proceed to do so? The truth of the matter is that the value of one client directly correlates to the value you place on the relationship between your clients and your business.

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Promote Yourself!
Growth Cole Crum Growth Cole Crum

Promote Yourself!

As a business owner, promoting yourself is a crucial component of success. Finding the right combination for your business will take a bit of trial and error, but there are a few global tactics that will produce results in any industry.

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Victory from Failure
Refresh Cole Crum Refresh Cole Crum

Victory from Failure

As a society, we have been conditioned to fear failure; to feel shame, regret, and remorse. Yet, without failure, we cannot grow. Failure challenges our current perspectives, as we have an unyielding drive to survive and thrive. We cannot simply roll over and accept the failure, but instead must learn how to overcome and push forward even stronger.

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Designing an Experience
Growth Cole Crum Growth Cole Crum

Designing an Experience

Designing an online experience for your consumer base is a critical step for any business that is ready to provide global accessibility. Whether this accessibility is being provided through a website, app, or even a game interface, the experience you provide your end users will be the determining factor of your interface’s continued success.

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Leading vs. Bossing
Team Cole Crum Team Cole Crum

Leading vs. Bossing

Are you a leader, or a boss? While most people in management roles these days will identify themselves as a leader, how much of that identity is true, and how much has been cultivated by the persona we are expected to embody?

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Check Your Mirrors
Growth Cole Crum Growth Cole Crum

Check Your Mirrors

One of the most well-known “coming of age” milestones happens when we learn to drive for the first time. It is such an exciting and scary moment in life, and is chalk full of new information and motor skills to learn. Before we even start the car, we are educated on safety precautions; seat belt on, seat at an appropriate height and reach, hands at 10 & 2, and to check your mirrors. As with driving, running a business requires us to constantly check the mirrors.

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Marketing Strategy; Not Everyone, Just More
Growth Cole Crum Growth Cole Crum

Marketing Strategy; Not Everyone, Just More

The goal when creating a marketing strategy is not to attract everyone, just more; more people to interact with your brand, more consumers, more advocates, more markets, more demographics, etc. This is an important piece to highlight, as your strategy can easily do more harm than good when you try to focus on too much at once.

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When Values are Clear, Decisions are Easy
Success Cole Crum Success Cole Crum

When Values are Clear, Decisions are Easy

During the COVID-19 pandemic that started that escalated in 2020, over 20 million people lost their jobs in the US alone. In the first 3 months of the pandemic, people who had lost their job were faced with a difficult decision about their likelihood.

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