Leading vs. Bossing
Are you a leader, or a boss? While most people in management roles these days will identify themselves as a leader, how much of that identity is true, and how much has been cultivated by the persona we are expected to embody?
Newsletter; July, 2023
Happy July! Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. 💌
Scaling through Accessibility - Part II
By investing in your audience by interacting with their experiences, both positive and negative, they will in turn invest in you, your brand, and your business. Your business pages will provide you with the continued growth in accessibility and recognition your business needs to scale to the next level.
Newsletter; June, 2023
Happy June! Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. 💌
Scaling through Accessibility - Part I
It can be incredibly tempting to scale your business by increasing your number of employees, opening a new location, onboarding a new product/service line, or even diversifying your products/services. While these strategies can be effective, they are also very time consuming and costly methods. There is a path of less resistance to explore first. Perhaps the most cost effective, and logical, next step would be to scale your business through accessibility. Taking your business from a local presence to a regional, national, or even global presence can be achieved by building a website for your business.
Newsletter; May, 2023
Happy May! Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. 💌
Acquisition 101
There are several reasons you may be considering a business acquisition; you prefer to acquire an existing business as opposed to starting your own, you wish to increase your market share, you’d like to tap an unassociated market, or even if you’d like to expand your business offerings. Regardless of your reasoning, the initial scope is the same; due diligence, due diligence, due diligence.
Newsletter; April, 2023
Happy April! Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. 💌
Check Your Mirrors
One of the most well-known “coming of age” milestones happens when we learn to drive for the first time. It is such an exciting and scary moment in life, and is chalk full of new information and motor skills to learn. Before we even start the car, we are educated on safety precautions; seat belt on, seat at an appropriate height and reach, hands at 10 & 2, and to check your mirrors. As with driving, running a business requires us to constantly check the mirrors.
Newsletter; March, 2023
Happy March! Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. 💌
Creating Consistency
The goal of any business in any sector is to be able to automate as many processes as possible in order to minimize overhead expenses. Prior to automation, your business must be able to provide consistency across all processes. And, in order to provide consistency, you must first establish your business standards. It all starts with developing and documenting your Standard Operating Procedures, or SOPs.
Newsletter; February, 2023
Happy February! Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. 💌
Reset, Refresh, Renew
As we enter a new year, we cannot help but to already start looking forward; visualize a twelve month path laid out in front of you, and you’re standing on day one. Too often, we forget to start where we are, and instead jump out ahead of our present reality. Being proactive by looking ahead and planning is a wonderful behavior to practice regularly, so long as your vision starts where you are presently.
Newsletter; January, 2023
Happy January! Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. 💌
The Pulse of Business
The health and viability of any business can be determined by its numbers; cash flow, assets, and audience. The financial standing of any business provides a clear pulse - a depiction of success or failure (existing or imminent) - for that business.
Newsletter; December, 2022
Happy December! Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. 💌
Marketing Strategy; Not Everyone, Just More
The goal when creating a marketing strategy is not to attract everyone, just more; more people to interact with your brand, more consumers, more advocates, more markets, more demographics, etc. This is an important piece to highlight, as your strategy can easily do more harm than good when you try to focus on too much at once.
Newsletter; November, 2022
Happy November! Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. 💌
From Icon, To Iconic
Every entrepreneur dreams of creating an iconic brand; a business with global recognition that evokes pride, community, and trust. There are a number of factors that go into building an iconic brand, such as presenting a clear set of core values, narrating a well-crafted relatable brand story, as well as exceeding the expectations already set forth.
Newsletter; October, 2022
Happy October! Thank you for being a pivotal part of our journey here at Crum Consulting. We would be nothing without you, and your continued support. 💌